Udi is an award-winning jewelry designer whose work brings together beauty, individuality, and a lifelong commitment to peace. His jewelry has made a lasting mark on both fashion and culture. He continues to create pieces that inspire.

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Collections

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Sugar Bloom

Toko

Love & Pride Obama Watches

KAMAAL

Nyomi

Collections

Featured Collection:

Sugar Bloom

EXPLORE SUGAR BLOOM

Selected Collaborations

As Seen On

Loved by Celebrities

The Udi Buzz

The Love and Pride collection has always been about love, peace, hope, pride and equality and our goal has always been to bring people together.... Love and Pride has enjoyed strategic partnerships over the years with many companies, ranging from Fred Segal to Saks 5th Avenue and worked with television programs like The L Word and Queer as Folk. As a philanthropic and socially conscious business, they have donated over $500,000 to The Matthew Shepard Foundation, Marriage Equality USA and the Human Rights Campaign.

Udi Behr doesn't take no for an answer. So when the Israeli jewelry designer decided to make wedding and commitment rings for same-sex couples, he was undeterred when several manufacturers and retailers turned him down. Behr, who has sold his work at stores from Saks Fifth Avenue to Sam's Club, and designed baubles worn by Britney Spears and Ludacris, didn't understand why companies weren't interested. Some were vague; others admitted they were afraid of alienating straight customers. But, he says, "the more you say no to me, the more you fuel me."

Channeling my life's work into my activism has been incredibly rewardingI am heartened by the support and positive attention we have seen online and privately from consumers across the country. The response to the ad online has been overwhelmingly positive, and I am thrilled that thousands of people are thanking Zales for the ad's inclusivity and message of love and hope… For me, jewelry is and always will be meant as a way to commemorate beautiful moments in our lives and a way to express love and affection.